Rouge In Love By Lancome - A Subtly Different Expression Of Packaging Signe Axilone

Lipstick, refined and nuanced 24 colors, feather-light texture, original design, Rouge in love stands out in this very competitive market. Design the smallest lipstick tube, but make it heavy. That was Axilone's challenge and the precise requirements of any potential technical solution.

Lipstick, refined and nuanced 24 colors, feather-light texture, original design, Rouge in love stands out in this very competitive market. Design the smallest lipstick tube, but make it heavy. That was Axilone's challenge and the precise requirements of any potential technical solution. Starting with the cap. To give a sensation of weight, without altering the fundamentals of the design, Axilone chose to have two solid ends pressed into the thin metal tubes, one in metal the other in aluminum. The same objectives for the closing mechanism. A small plastic element at the bottom of the tube provides the locking click: technical ingenuity to avoid the addition of extra elements spoiling the simplicity and purity of the external lines.

Double anodised in both mat and gloss finish, with decorative engraved details: the emblematic Lancôme rose traditionally engraved flat on the top, and more delicately, a rectangular frame engraved on the side of the cylinder. Against a silver background, the name of the lipstick stands out, in facing with a back edging, serigraphed in red. The cap slides over a stamped aluminum tube, which is also weighted.  The base of the tube, engraved with the brand name, looks like a wedding ring, curved and voluptuously rounded, an effect obtained by inflating and forming during the stamping process.  A delicate frieze in grey mother-of-pearl ink, applied using rotating tampography, adds the final touch of perfection to the delicate yet fine and understated decoration of this tube of lipstick.

Source: Axilone