Chadwicks Sleeves Launches a Shrink Sleeve Incorporating Braille

This new product offers brands the opportunity to improve shelf appeal through utilising a single sleeve and doing away with other aspects of packaging to reduce cost.

20 Jul 2012 --- The product, developed in conjunction with the Clondalkin Pharma and Healthcare Division offers a new way for brands to adhere to European legislation on the incorporation of Braille in packaging.

Following the implementation of The European Standard for Braille on Packaging for Medicinal Products – EN15823 in 2010, all products that have medical claims that are issued by a non-authorised person must incorporate Braille on packaging.
 
The legislation led to many brands applying clear Braille labels to existing packaging in order to meet the requirements of the 2010 directive.
 
As part of the Performance Films and Foils business unit of the Flexible Packaging Division of the global Clondalkin Group, Chadwicks worked closely with Braille innovators within the PS9000 accredited UK labels division of the group on this project.
 
Martin Hardman, Sales and Marketing Director at Chadwicks said “This new product offers brands the opportunity to improve shelf appeal through utilising a single sleeve and doing away with other aspects of packaging to reduce cost.”
 
“Working with other companies within the Clondalkin Group allows us to develop innovative products that fit closely with the needs of the market and this is an example of the competitive advantage it gives us whilst highlighting the benefits of such partnerships to our customer base”
 
The first commercial application for the Braille Sleeve is currently at final trail stage and will be on the shelves during the summer of 2012.
 
Chadwicks has more than 50 years of experience in the flexible packaging industry and is a world-leader in pre-cut lid manufacture and a supplier of choice in shrink sleeve production.