Coca- Cola Launches 250ml Can in the UK
Coca Cola Great Britain is introducing a new slimline 250ml can across Coca Cola, Diet Coke and Coca Cola Zero. This new pack is being introduced in addition to the standard 330ml can and reflects the company’s commitment to offering consumers a greater choice of refreshing products to suit all lifestyles.
The 250ml can will be widely available in convenience stores for on-the-go shoppers nationwide from mid-July.
The can will be available across all Coca Cola trademark brands: Coca Cola, Diet Coke and Coca Cola Zero. A 250ml can of Coca Cola will contain 105 calories per can whilst Diet Coke and Coca Cola Zero offer people no calorie options in the smaller format.
Jon Woods, General Manager for Coca Cola Great Britain & Ireland, said:
“The 250ml can is a really exciting new addition to the Coca Cola Great Britain portfolio. The slimline cans offer people a handy Coca Cola, Diet Coke or Coca Cola Zero at great value, which is really important as we know affordability is high on the agenda for many British shoppers.
“It also forms part of our ongoing commitment to provide the people who enjoy our drinks with greater choice in terms of calories and portion size, supporting our goal of helping to promote greater awareness of energy balance in diets across the UK.”
The announcement forms part of a series of commitments that the company has made to help tackle obesity in the UK by providing greater choice and information for consumers. It follows last year’s introduction of the pocket size 375ml PlantBottle plastic bottle, which was the company’s first new on-the-go pack size launch in almost 20 years.
Earlier this year Coca Cola Great Britain announced that the company would be taking further steps to work alongside government and wider industry to be part of the solution to the global obesity problem. This involved a series of television and print adverts, which were part of a global advertising campaign launched by The Coca Cola Company, aimed at explaining the importance of ‘energy balance’ (balancing calories in with calories out) in maintaining a healthy lifestyle.
