“I loved the concept right away, and I saw great potential for it in the U.S.” That’s how president Ronnie Wrenn of Fresher Than Fresh Inc. describes his first impression of a new cook-in package concept called “Dream Steam.” Developed by Creative New Food (Eglisau, Switzerland) with help from Wipf AG (Volketswil, Switzerland), Dream Steam was first commercialized in Switzerland by the Migros supermarket chain.
