COOK-IN PACKAGE: Dream Steam comes to the U.S.

“I loved the concept right away, and I saw great potential for it in the U.S.” That’s how president Ronnie Wrenn of Fresher Than Fresh Inc. describes his first impression of a new cook-in package concept called “Dream Steam.” Developed by Creative New Food (Eglisau, Switzerland) with help from Wipf AG (Volketswil, Switzerland), Dream Steam was first commercialized in Switzerland by the Migros supermarket chain.

“I loved the concept right away, and I saw great potential for it in the U.S.” That’s how president Ronnie Wrenn of Fresher Than Fresh Inc. describes his first impression of a new cook-in package concept called “Dream Steam.” Developed by Creative New Food (Eglisau, Switzerland) with help from Wipf AG (Volketswil, Switzerland), Dream Steam was first commercialized in Switzerland by the Migros supermarket chain. It’s a three-component plastic package with a one-way “cooking valve” that makes it possible to package and ship fresh vegetables and fresh meat, fish, or poultry along with a precooked starch like pasta or rice—all in one cook-in container. Backflushed with a mix of carbon dioxide, nitrogen, and oxygen, the package offers FTF an eight-day refrigerated shelf life