Landor Creates Co-branded Packaging for New Walker's-Heinz Product

Landor has created the packaging for Walkers' new Heinz Tomato Ketchup flavour crisps, to be launched this summer. This marks the first time the number one UK food brand, Walkers, has teamed up with another food manufacturer to develop a co-branded product.

Landor has created the packaging for Walkers' new Heinz Tomato Ketchup flavour crisps, to be launched this summer. This marks the first time the number one UK food brand, Walkers, has teamed up with another food manufacturer to develop a co-branded product. Co-branding with Heinz will increase customer perceptions of the quality of the tomato flavouring. There is a natural fit between the Walkers and Heinz brands, both of which stand for high quality and product innovation. Landor investigated how the co-branding could work most effectively on packaging, as both the Walkers banner sun and the Heinz keystone are powerful brand marks in their own rights. Additionally, the colour of the packaging had to be differentiated from existing Walkers products.