Cook's Champagne Serves Up Elegance With A New Premium-Designed Label

Cook's Champagne announces the introduction of a new eye-catching label design with a premium look that fits Cook's quality image. The new label features the Cook's Champagne logo etched in a black typeface against a warm gold background, highlighted by accent colors to identify the different blends. Now with a more upscale look, the brand is a great choice for all social occasions, ranging from celebrations and weddings, to casual events with friends and family.

Cook's Champagne announces the introduction of a new eye-catching label design with a premium look that fits Cook's quality image. The new label features the Cook's Champagne logo etched in a black typeface against a warm gold background, highlighted by accent colors to identify the different blends. Now with a more upscale look, the brand is a great choice for all social occasions, ranging from celebrations and weddings, to casual events with friends and family. Consumer research showed an overwhelmingly positive reaction to the new label design. Consumers described Cook's Champagne with the new label as: "a brand you would be proud to serve," "a brand you would recommend to friends," "a good value for the money," and "a high quality product." This information is the result of multiple rounds of focus groups Cook's Champagne held prior to launching the new label design. "This packaging gives consumers the more premium look they want and expect from Cook's Champagne," said Peggy Fox, marketing director, Canandaigua Wine Company. "Our consumers enjoy the brand for its quality and the great value in every bottle. As America's sweetheart of sparkling wines, Cook's new, premium-looking package is the perfect complement for all occasions." Cook's Champagne ranks as the number two sparkling wine brand in the United States, and is growing more than 4.5 times faster than the sparkling wine category (IRI Food & Drug, 52 weeks ending 5/16/04). Available in Brut, Extra Dry, Spumante, White Zinfandel, and Grand Reserve, Cook's Champagne retails nationwide at approximately $5.49 for a 750-milliliter bottle. It is also available in 1.5-liter and 187-milliliter four-packs. Cook's Champagne is made by Canandaigua Wine Company, the popular-priced and premium wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE: STZ and STZ.B) ("CBI"). Constellation Wines U.S. encompasses three of CBI's U.S. wine businesses: Canandaigua Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands include Alice White, Arbor Mist, Cook's, Covey Run, Inglenook, Talus and Vendange.