Coveris has launched a new board-based modified atmosphere packaging (MAP) tray solution for the meat, fish, and poultry sector. The tray is said to reduce plastic by 90% while maintaining recyclability and shelf life. Coveris’ new BarrierFresh MAP trays are equipped with the company’s specially developed EVOH (ethylene vinyl alcohol) barrier film to deliver a fully printable, hermetically sealed, single-SKU pack.