Davidson’s Celebrates 40th Anniversary With Brand Redesign
To celebrate its 40th anniversary, organic tea company Davidson’s announces a company rebrand and the release of new packaging.
To celebrate its 40th anniversary, organic tea company Davidson’s announces a company rebrand and the release of new packaging.
As the first organic tea company in the US – and the only third generation organic farm-to-cup tea company in the US – Davidson’s prides itself on offering healthful, organic teas free of controversial GMOs, pesticides, and chemicals at unbeatable prices. The family-owned company, which has three generations of organic tea farming experience, operates 9 organic, bio-dynamic and fair-trade certified tea gardens in India. After growing their tea leaves in India, Davidson’s imports, blends and packages its organic teas in a 30,000 sq. ft facility nestled in the Sierra Mountains.
The new packaging’s rich color effectively highlights the tea’s unsurpassed quality, numerous health benefits and convenience. Each of the 11 distinct product categories within the major line has its own graphic, each slightly different, but totally unified with all of the others. The new bright packaging perfectly highlights the refinement, grace and maturity gained by 40 years in business, while capturing the essence of the delicious tea inside. All of Davidson’s teas are well-suited for multiple consumer applications, including upscale and mainstream grocery and health food outlets, gift and gourmet stores, gift packing and food service.
“40 years is a huge milestone for any business. But as a small, family-owned and operated tea company, we’re especially proud of our progress,” said Kunall D. Patel, co-owner. “A lot has changed since Davidson’s first started blending spices 40 years ago, but many things remain just the same – our respect for nature, our dedication to quality, our passion for innovation and our gratitude to our customers for their loyalty and enthusiasm. And with consumers living a busy lifestyle today, they want simplicity, value, health benefits and convenience all packed into a simple format to make a purchasing decision. Our new packaging design meets all these needs, and provides a visual friendly and clean label for information on product benefits, company background, certifications and ingredients.”
Stop by their booth 1565 at the Winter Fancy Food Show to see Davidson’s Organics’ new packaging and try their specialty organic teas.
Source: Davidson’s Organics
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