Dupont ™ Surlyn® Sublimates Eurovetrocap’s New "Airlux" Airless Cosmetic Bottle
Eurovetrocap, a leader in the cosmetic and pharmaceutical packaging market, provides custom-made packaging solutions to its customers. To face the strong progress of the airless packaging market, Eurovetrocap is launching the "Airlux" airless cosmetic bottle. As with all other Eurovetrocap packaging, this new bottle with airless technology joins in the wide range of standard packaging that the customers can personalize to create unique packaging.
Eurovetrocap, a leader in the cosmetic and pharmaceutical packaging market, provides custom-made packaging solutions to its customers. To face the strong progress of the airless packaging market, Eurovetrocap is launching the "Airlux" airless cosmetic bottle. As with all other Eurovetrocap packaging, this new bottle with airless technology joins in the wide range of standard packaging that the customers can personalize to create unique packaging. With Airlux, Eurovetrocap would like to offer its customers luxurious packaging responding to a growing market trend. For its realization, DuPont™ Surlyn® resin stood out as being the ideal material answering the technical but also visual constraints of the new bottle.
Thanks to the Surlyn®3D technology, Airlux is made from a polypropylene insert, molded with a thick layer of Surlyn® which replaces glass with its crystalline transparency. In addition to being protected, the lettering on the bottle is sublimated by the embellishment in Surlyn®, with a magnifying glass effect and a sense of depth. Surlyn® allows a great freedom of design which gives wide latitude to designers to achieve a unique package from the same standard base. Brands can therefore easily distinguish themselves by playing on colors, ornamental effects and can take ownership of the packaging by imposing their identity.
The end result is a bottle as transparent as glass, refined and elegant with many opportunities for decoration, safer and more convenient for the user as Giampaolo Herrmann, Managing Director of Eurovetrocap pointed out: "Surlyn® convinced us for several reasons. Aesthetically, the glass-like appearance of Surlyn® gives a luxurious aspect to the packaging which is a first-line requirement for a high-end positioning of the AirLux bottle. In addition, the many decorative effects possible thanks to the Surlyn®3D technology enable us to envisage a selection of variations and therefore customizations for our clients. Its functional advantages have also convinced us: lightweight, sturdy, it neither breaks nor chips and it is resistant to scratches.” With this new airless cosmetic bottle molded in Surlyn®, Eurovetrocap meets the specific expectations of its clients with a luxurious, innovative product while remaining profitable thanks to highly efficient manufacturing technologies.
Source: DuPont