EarthShell Dinnerware Coming Soon to Additional New Retailers
EarthShell Corporation is engaged in the licensing and commercialization of proprietary composite material technology for the manufacture of foodservice disposable packaging, such as plates, bowls and cups.
11/08/06 EarthShell Corporation, innovators of environmentally preferable foodservice disposables made from corn, potatoes and limestone, announced today, with its licensee ReNewable Products, Inc., (RPI) that EarthShell Dinnerware plates and bowls will be selling at two additional retail grocery chains. Additionally, the Company is launching the EarthShell "Smart Car" promotion to introduce retail consumers to the EarthShell Dinnerware brand.
In addition to its current distribution, EarthShell plates and bowls will now be on the shelves at Acme Markets during the first week of August. Acme operates 133 supermarkets in Pennsylvania, Maryland, Delaware, and New Jersey and recently became part of the SUPERVALU family, a leader in the grocery and retailing industry for 135 years. Additionally, EarthShell Dinnerware will soon be available at Demoulas Super Markets, Inc. Founded in 1954, Demoulas Super Markets, Inc. operates 60 stores under the names Demoulas Super Markets and Market Basket in Massachusetts and New Hampshire. Today's news brings the total number of retail locations already selling EarthShell Dinnerware, together with those customers finalizing product orders, to over 2,000 stores nationwide.
To raise retail consumers' awareness of the many environmental and performance benefits of the EarthShell Dinnerware brand, a special and unique promotion has been launched. A DaimlerChrysler Smart Car, "wrapped" in EarthShell colors, logo, product and ingredient graphics, is appearing at select retailers including Schnucks supermarkets and Sam's Clubs throughout the Midwest. Highly popular in Europe and just making its U.S. debut, the 8-foot long Smart Car draws strong and enthusiastic attention, allowing an EarthShell representative to introduce EarthShell plates and bowls to consumers as they enter the store. The Smart Car, engineered to be highly fuel efficient, minimize energy used in production, and maximize use of recycled materials, is an excellent fit with the EarthShell brand.
"Every week EarthShell Dinnerware is becoming available to more consumers and businesses throughout the country," said Vincent J. Truant, chairman and chief executive officer of EarthShell Corporation. "EarthShell is building a broader and stronger foundation of business and we will continue to keep our investors informed about other key developments to include new business and new product introductions."
The Company further stated that EarthShell plates and bowls are also available online through its website and institutional customers can contact EarthShell directly.
EarthShell Corporation is engaged in the licensing and commercialization of proprietary composite material technology for the manufacture of foodservice disposable packaging, such as plates, bowls and cups. In addition to certain environmental characteristics, EarthShell Packaging is designed to be cost and performance competitive compared to other foodservice packaging materials.
EarthShell foodservice disposable packaging is designed with the environment in mind. Developed over many years using a "life cycle inventory" and in consultation with leading environmental experts, EarthShell products reduce the environmental burdens of rigid food service packaging through the careful selection of raw materials, processes and suppliers. The products are made primarily from natural limestone and starch from potatoes, wheat or corn. The new packaging poses substantially fewer risks to wildlife than polystyrene foam packaging because it biodegrades when exposed to moisture in nature, physically disintegrates in water when crushed or broken, and can be composted in a commercial facility, where available, or in your backyard.
