Easy tear open packaging for Cathedral City cheese brand
Dairy Crest cheese brand Cathedral City is launching a new easy tear open packaging. It features a new tear-off strip to join the press-to-close seal featured on existing Cathedral City packs.
Dairy Crest cheese brand Cathedral City is launching a new easy tear open packaging. It features a new tear-off strip to join the press-to-close seal featured on existing Cathedral City packs.
"Complex packaging is increasingly becoming a barrier to purchase, with one in five people claiming their food choices are limited by complicated packaging," said marketing manager Laura Sheard. "The new Cathedral City easy tear packs make it easier and more convenient for our consumers to enjoy the nation's favourite cheese."
Available in the 550g block variety, and from March in the 350g block variety.
Source: Dairy Crest
All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
