Emoi Infini - An Eco Designed Perfume

Elle, Lui, Moi (Her, Him, Me) is a line of three complementary men's, women's and children's perfumes that creates links between materials, individuals, and generations and adds a unique emotional touch to the purely functional. Going beyond seeking change, it advocates a genuine state of mind: others and Me, interacting, influencing, sharing inspired by moods and desires.

Elle, Lui, Moi (Her, Him, Me) is a line of three complementary men's, women's and children's perfumes that creates links between materials, individuals, and generations and adds a unique emotional touch to the purely functional. Going beyond seeking change, it advocates a genuine state of mind: others and Me, interacting, influencing, sharing inspired by moods and desires. An infinite sharing of emotions – that's what means by sustainable development. Developed both for manufacturers, who produce it, and consumers, who wear it, Emoi Infini is the fruit of a comprehensive eco-friendly approach integrated to the product. It doesn't appear any more as a constraint and, anticipating the operational solutions, remains very real. All steps in the process – raw materials, fragrance, production, bottle, box, consumption – have been well planned and designed: a chemical-free coloring process, a box without husks or adhesives, 100% recycled glass and PET, organic jus, and a pump dispenser with a removable cap. All materials can be endlessly sorted and recycled. In launching Emoi Infini, are bringing a whole new perspective, moving from integral eco-design to integrated eco-design. Other partners in the project include SGD (bottle), Strand (perfume), Mane (raw materials), Wauters (box printing), M-real (box board), Extreme (communications and graphic identity), VPI (cap) and Rexam (pump).

Source: Mreal