Fromagerie Guilloteau Debuts New Branding of Fromager d'Affinois

Fromagerie Guilloteau, one of France’s finest specialty cheese producers, is pleased to announce it has recently re-designed and introduced a new label for its top-selling cheese line - Fromager d’Affinois - to the consumer market.

Fromagerie Guilloteau, one of France’s finest specialty cheese producers, is pleased to announce it has recently re-designed and introduced a new label for its top-selling cheese line - Fromager d’Affinois - to the consumer market. The company, renowned for having pioneered the use of ultrafiltration in cheesemaking, an ingenious process which retains a higher concentration of nutrients and ensures creamier and richer cheeses, has made Fromagerie Guilloteau one of the most-desired cheese brands in Europe, America, and beyond.

 

“The new look for Fromager d’Affinois reflects our desire to ensure long-lasting success for the brand and its products, and to harmonize the brand identity within our range of products,” states Pierre Stéphane Leyrat, Vice President of Marketing and Sales for Fromagerie Guilloteau. “We felt it was time to modernize the look of the brand, while retaining the core visual components which are easily recognizable to American consumers.”

 

Some of the new components introduced to the logo include: a round line (characteristics of the round and soft taste of the products); a simple, natural, slate color; a smile reminiscent of a friendly brand; and a pointed shape similar to the shape of a piece of cheese. 

Source:  Fromagerie Guilloteau