Full wrap with self-adhesive labels result of UPM Raflatac and Multivac collaboration 

27 Sep 2018 --- UPM Raflatac and Multivac are collaborating on a full wrap solution with self-adhesive labels for food packaging which hopes to deliver a heightened level of attractiveness on the shelf and sustainability.

With full wrap labeling, a label encloses four sides of a pack, similar to a banderole. Due to this, full wrap labeling offers various possibilities in the design of the pack, and this, in turn, contributes significantly to increasing the attractiveness of these packs at the point of sale.

Self-adhesive full wrap solutions open food products to the whole world of label shapes and materials and are ideal for several types of packs, including vacuum skin packs, thermoformed MAP packs as well as trays and clamshells in a wide variety of shapes and materials. All this improves the impression and gives more opportunities to differentiate the food product on the shelf.

Due to the labels being held in effect by the carrier material, they can be shaped to fit, e.g., with curves and cut-outs to specific food and package. This provides flexibility with the shape and design of the label and maximizes product visibility as well as area for branding to gain superior position at the point of sale compared to linerless or a top label, according to the company.

Self-adhesive technology provides also increased efficiency of the labeling process. With fewer reel changes in comparison to usual linerless materials, they offer savings in downtime and start-up waste, lower packaging and transportation costs, and increased storage capacity for both raw materials and finished stock. Additionally, no manual application is needed. Either there is no specific investment required for the printing as the solution is feasible with various printing houses.

Full wrap with self-adhesive labels is a sustainable solution. Backing paper from full wrap can be recycled with UPM Raflatac's RafCycle program and turned into new paper. Moreover UPM Raflatac's self-adhesive label materials for full wrap - called Raflacoat Board NXT+ FSC and Raflacoat NXT+ FSC - create an opportunity to enhance sustainability by delivering incredible reductions in energy, water, and waste throughout their lifecycle compared to standard paper labels.

The labeling solutions offered by Multivac are tailored to the output and infrastructure requirements of customers. That way, individual needs define the complexity and functionality - a crucial factor for their sustainability.