Funday, Juice drink in Tetra Classic Aseptic 200ml S With a Sensory Straw

Haleeb Foods Limited has recently launched a new vitamin enriched juice drink, Funday, in TCA 200 ml S with a sensory straw, in two uniquely refreshing flavours Arrochee (blend of peach and lychee) and Aamonka (mango juice drink).

Haleeb Foods Limited has recently launched a new vitamin enriched juice drink, Funday, in TCA 200 ml S with a sensory straw, in two uniquely refreshing flavours Arrochee (blend of peach and lychee) and Aamonka (mango juice drink). “The brand offers a unique consumer proposition to its target consumers, a brand name that implies fun, excitement and adventure and an indulgent brand character which offers excitement and leisure,” remarks Mahvish Bukhari, Haleeb’s Brand Manager. The brand has been launched under the umbrella of Haleeb to capitalise on the brand equity of Haleeb. “Children are an important and a major consumer segment of the JNSD (Juice Nectar and Still Drinks) market in Pakistan. However, very few brands directly speak to this major consumer segment. Tetra Pak and Haleeb located an opportunity in this gap and Haleeb Funday range of juice drinks was launched,” remarks Alamgir Ahmad, Tetra Pak’s Account Manager for Haleeb Foods Limited.