Funky Froc by Rexam

Bryggerigruppen has teamed up with Rexam Glass Holmegaard to produce the bottles for its exciting new brand of alcoholic beverage, F.R.O.C. Short for Fine Ready (made) Original Cooler, FROC is a malt-based alcoholic drink available in lime flavoured FROC Ice, and a lime & rum variety of FROC Brazil.

Bryggerigruppen has teamed up with Rexam Glass Holmegaard to produce the bottles for its exciting new brand of alcoholic beverage, F.R.O.C. Short for Fine Ready (made) Original Cooler, FROC is a malt-based alcoholic drink available in lime flavoured FROC Ice, and a lime & rum variety of FROC Brazil. A new introduction to the Flavoured Alcoholic Beverages (FAB’s) market, FROC offers consumers a less-sweet alternative to similarly positioned products, and is aimed at 20 to 35 year olds. Rexam Glass Holmegaard produces the 33cl flint bottles for the FROC brand and applies the pressure sensitive labels (PSL) at its in-house decorative services operation. Utilising the ‘no-label-look’ variant, Rexam Glass applies clear labels to the bottles, giving the bottles the appearance of screenprinting. In addition to displaying standard product information, the labels depict a funky frog which gives FROC its vibrant image, and special ink effects which add real character to the bottle. Rexam Glass uses a high quality, specialist ink in the area surrounding the FROC frog which shines when exposed to halogen lighting. In addition, the ink is used to produce a smaller, slightly inconspicuous frog on the bottleneck label. This is one of several specialist print effects offered by Rexam Glass which provide new design options to add an extra dimension to glass decoration. FROC was launched in April of this year in Denmark, both in On-Trade and Off- trade markets.