Green Planet launches new plant-based, petroleum-free PLA bottle
Green Planet has launched a 100% plant-based, petroleum-free PLA bottle, with vapor distilled water, as it completes Coast Brands Pilot Program.
Green Planet has launched a 100% plant-based, petroleum-free PLA bottle, with vapor distilled water, as it completes Coast Brands Pilot Program.
The company has also entered into an agreement with Coast Brands for representation in the entire Western US Region covering California, Arizona, Nevada, Colorado and Utah, The Beverage Network reported.
Green Planet CEO Danny Rubenstein said the Coast Brands pilot program has proved to be highly successful in solidifying our go-to-market strategy.
"During the four month period preceding the West Region agreement, the Coast incubation team placed Green Planet products in approximately fifty accounts including upscale grocery, convenience stores, colleges, and high-end independent markets," Rubenstein added.
"The program has provided vital insight to target market brand reception, pull-through levels, and top-performing retail channels along with other brand performance key indicators which are highly scalable to the full Western region territory."
Coast Brands founder & CEO Bob Groux said the brand's proposition is unique and it fills a void for the savvy customer who is looking to avoid consuming unhealthy chemicals while contributing to a greener environment.
Coast Brand is a California-based company that represents various brands in the country. Green Plant joins its client roster which includes New Leaf Teas & Lemonades, HER, Kronik Energy, Celsius and OhYeah!, ACTIVATE, Crazy Mountain and Hardtail.
Green Planet is a bottled water company marketing a 100% plant-based PLA bottle and its products are reusable, non-leaching, free of the toxins found in petroleum based bottles (PET), and will commercially compost in just 80 days.
Source: Green Planet
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