Gun-shaped tequila bottle aims at thrill-seeking consumers
After launching a machete-shaped tequila bottle earlier this year, Grupo Industrial Muyaad again is taking aim at a weapon-themed package with a new release in the U.S.
After launching a machete-shaped tequila bottle earlier this year, Grupo Industrial Muyaad again is taking aim at a weapon-themed package with a new release in the U.S. This 1-L bottle of 100-percent agave tequila is shaped like an AK-47 rifle, made of thick blown glass, with a wood/plastic stopper to close the pack and a shrink sleeve that provides tamper evidence. Product information is supplied on two self-adhesive paper labels, which are printed flexo.
These packs will stand out on the shelf, which is important in this market. Indeed, nearly a quarter (23 percent) of British consumers indicate that new packaging or gimmicks would make them try a drink product (alcoholic or non-alcoholic). That figure rises to rising to 41 percent when looking at young adults aged 18-24.
Source: Muyaad Brands
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