Gut-loving goodness: Bio&Me launches prebiotic granola with “energizing” B&B studio packaging design

03 Feb 2020 --- Creative agency B&B studio has designed the identity of new gut health-boosting granola brand Bio&Me, co-founded by gut health expert Dr. Megan Rossi, to bring gut health positivity to the fore. The product launch arrives in four different flavors, each containing 15 different plant-based foods that stimulate microbiota diversity. While consumers munch on their clean label fiber-rich breakfast granola, they can read more details about the nutritional content of the product through the visually appealing brand’s on-pack information.

Click to EnlargeBio&Me is an ideal fiber-rich breakfast choice.“Bio&Me is a brand that proves you can make products that taste good as well as being genuinely good for your gut. It also makes looking after your gut easier and delicious. B&B has captured the spirit of the brand so that it feels exciting and approachable for our consumers,” says Dr. Rossi.

Every box includes the granola line’s staple ingredients, including dates, chia seeds, chicory root, sunflower seeds, pumpkin seeds, olive oil, linseeds, sorghum, chickpeas and wholegrain oats. The breakfast granolas do not have added sugar and are suitable for vegetarians and vegans. 

Each Bio&Me granola contains 2 g of the body’s 12 g per day of chicory inulin, which contributes to normal bowel function by increasing stool frequency. Moreover, the phytochemicals found in beetroots have been shown in animal studies to be a powerful antioxidant with anti-cancer properties.

The Bio&Me granola comes in four flavors: Super Seedy & Nutty, Cocoa & Coconut, Apple & Cinnamon and Raspberry & Beetroot. The latter alone contains 12.2 g of protein and 13.8 g of fiber – almost a third of the daily dietary fiber requirement in just one serving, B&B studio affirms. According to Innova Market Insights, a large number of people fall short on their recommended daily fiber intake. In 2018, a Public Health England survey found that only nine percent of adults were achieving the daily intake goal of 30 g.

At the same time, 21 percent average annual growth has been reported in new product launches carrying a fiber claim, continues Innova Market Insights data. As gut health is no longer a taboo topic, numerous innovators are thriving on gut feeling amid this market dynamic. 

Click to EnlargeBio&Me arrives in four flavors.Educating through packaging
Visual aesthetics are becoming increasingly valuable to brand identity and design across the packaging sector. Appealing to consumers’ naturality demands, Bio&Me’s packaging design and website include textured food illustrations to represent the rich variety of multiple plant-based ingredients in the product. The vibrant color palette retains a natural earthiness, which aims to communicate taste and positivity.

The brand name and word mark, with its bespoke ampersand, aims to reflect individual relationships between the consumer and the brand, highlighting the understanding that everyone’s biome is unique.

“We wanted to strike a balance between offering expert guidance in a way that doesn’t feel restrictive or clinical, while also celebrating taste,” Dr. Rossi elaborates. 

Consumer education indeed plays a central role in Bio&Me. As flatulation and defecation surrounding poor gut health can be an uncomfortable topic to address, Bio&Me advocates optimistic language for talking about gut health, both on and off the pack. “Every element of the design embodies this, providing health-conscious consumers with information about gut health while communicating great taste,” concludes Shaun Bowen, Creative Partner at B&B studio. 

Edited by Anni Schleicher

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