Hct Group At Beauty World Middle East

Beauty world Middle East is holding their 21st edition show on May at the Dubai International Convention and Exhibition Centre. 

Beauty world Middle East is holding their 21st edition show on May at the Dubai International Convention and Exhibition Centre. Welcoming over 1,500 guests from more than 62 countries, Beauty world Middle East is the largest international trade fair for beauty, hair, fragrances, packaging and raw materials in the eastern region. HCT Group will be attending the show for the second year in a row, showing off some of their most popular Zamac components. The beauty market in India has experienced a shift over the last few years with more consumers than ever before choosing prestige products over the previously more popular mass brands. This recent taste for premium products has led to many beauty brands choosing packaging that is made from metal because it looks very high-end. Adrian Apodaca, Lead Design Engineer at HCT Group commented, "Zamac is a very versatile material, able to be used in a variety of packaging options. Because it can be injection molded, it is much more affordable and adaptable than other metal options. This is why it's our go-to material when a package requires a luxurious feel without excessive cost to the client." One of HCT Group’s most popular Zamac products is their globally patented Cooling Tip Technology® Zamac Applicators. This ground-breaking innovation incorporates a unique cooling effect into the application of face, lip and eye products. HCT Metals manufactures in two HCT owned facilities and are the only suppliers of the patented Cooling Tip Technology® Zamac applicators. Other Zamac products offered by HCT include, but are not limited to: color cosmetic components, fragrance caps and airless packaging.

Source: HCT Group