Healthy Choice Offers New Meals with New Steaming Innovation and New Packaging

An innovative steam-release vent in the film ensures an ultra-convenient cook time of about four minutes, with no peeling, no poking and no stirring.

Aug 24 2010 --- Healthy Choice, a brand of ConAgra Foods, Inc., announced the introduction of a new line of steaming entrees that will raise the bar for microwavable frozen meals. The brand's new steaming entrees are simple, delicious and healthy, and have a clear plastic tray that enables consumers to see the large ingredients and the vivid colors of the vegetables, which are frozen at the peak of freshness. The new meals provide an inexpensive, quick new way to enjoy a fresh-tasting lunch full of ingredients consumers can see are different, while still living up to their healthy name.

The key to the new entrees is steam, which unlocks the fresh taste and vibrant flavors of the large-cut, quality ingredients. An innovative steam-release vent in the film ensures an ultra-convenient cook time of about four minutes, with no peeling, no poking and no stirring. The vertical box stands out on shelf, while the images on the box match what's inside; the meals look and taste homemade, but without the fuss.

"This new line provides consumers with an honest-to-goodness meal," said Jonathan Gray, manager of research and development at ConAgra Foods. "You can see the difference as soon as you pick up the tray – the meals are bursting with vibrant vegetables that are frozen at the peak of freshness, and hearty pieces of chicken and even shrimp. Unlike other frozen meals, the clear plastic meal tray and unique steaming film allows consumers to see every ingredient before steam-cooking in the microwave. The vegetables are bright and crisp, the meat is tender and the sauce adds a zest that will freshen up any boring meal routine."

The variety and ingredient lists speak for themselves, as the meals feature generous cuts of white-meat chicken, vegetables frozen at the peak of freshness, and sauces that ensure a fresh-tasting, flavorful experience. The larger-cut vegetables, like whole cherry tomatoes, sugar snap peas and sweet potatoes, steam fresh to maximize crispness and heighten vibrant colors, with no surprises and no compromises.

The new Healthy Choice steaming entrees will be available in grocery stores nationwide beginning in September for a suggested retail price range of $2.00-2.79. The line features eight contemporary recipes: Sesame Glazed Chicken, Garlic Herb Shrimp, Lemon Herb Chicken, Honey Balsamic Chicken, Chicken Romano Fresca, Rosemary Chicken & Sweet Potatoes, Portabella Parmesan Risotto and Roasted Chicken Verde.