Heineken 500ml Cans Get a Makeover

The new graphics include: three embossed silver bands which give the cans a 'keg-style' image; embossing of the Heineken name and star logo on the front and reverse of the can.

11/03/08 The new cans, which are now being rolled out to the trade, incorporate a number of features and visual cues that emphasise the premium quality of Heineken and more closely align the design with the international packaging for the brand.

The new graphics include: three embossed silver bands which give the cans a 'keg-style' image; embossing of the Heineken name and star logo on the front and reverse of the can; greater use of silver for shelf-stand out; more emphasis on the word “IMPORTED”; and the inclusion of the Heineken Cup logo on the reverse of the can.

Chris Duffy, Heineken UK's Customer Marketing Controller, says: “We are aiming to establish a highly distinctive family identity across the range of Heineken pack formats in the UK portfolio and, at the same time, we are aligning them more closely with our international design template.

“The changes we are making on the 500ml cans enhance the visual appeal and the use of embossing gives the pack depth and texture which is in keeping with the superior quality of the lager.

“We have also incorporated the Heineken Cup logo, underpinning our commitment to the tournament as it enters the final stages of the 2007/08 season which culminates with the final at the Millennium Stadium in Cardiff on May 24.”