Tyku Sake Introduces New Packaging

Tyku Sake, the best-in-class premium Japanese sake producer, is pleased to announce the launch of its new logo and packaging. Intended to highlight the brand’s integration of Japanese tradition with modern innovation, the redesign replaces the script logo font with vertically positioned contemporary block lettering emblazoned on a sleek matte finish.

Tyku Sake, the best-in-class premium Japanese sake producer, is pleased to announce the launch of its new logo and packaging. Intended to highlight the brand’s integration of Japanese tradition with modern innovation, the redesign replaces the script logo font with vertically positioned contemporary block lettering emblazoned on a sleek matte finish. Tyku Sake’s iconic bottle shape has also been elegantly refined to be more consistent with the shape of a traditional Japanese sake carafe. “We wanted the new packaging to communicate the authenticity, quality and old-world traditions of Tyku Sake, while simultaneously introducing modernity, relevance and an iconic design,” explains Guillaume Cuvelier, Vice Chairman of Davos Brands. “As part of this initiative, the back label will pay homage to our roots in Nara, Japan by naming our Umenoyado brewery, a fifth-generation, woman-run brewery, as the place of origin.”

Also new are the bottles’ depictions of stones stacked in various arrangements, each unique to one of the brand’s three core expressions, Tyku Junmai (white bottle), Tyku Sake Junmai Ginjo (black bottle)and Tyku Sake Junmai Daiginjo (platinum bottle). The imagery is a nod to the ancient Japanese practice of stacking stones, which historically has been used as a method for relaxing, improving focus and obtaining inner peace. “The balance, simplicity and structure that makeup the fundamentals of traditional Asian stone stacking are paralleled in the beverages themselves,” says Cuvelier. “This premium, sophisticated design captures that sense of balance, purity and attention to detail that embody both Japanese culture and Tyku sake.”

The new Tyku Sake bottles will initially roll out to retail stores in primary markets, including California, Texas, Florida and New York and will be available in all US markets by June 2017.

Source: Tyku Sake