Hillshire Farm elevates brown bagging to a whole new level while serving up value and convenience for lunch

13 Aug 2009

Just in Time for Back-to-School, Hillshire Farm Performs a Makeover on Lunch with the Introduction of the Stylish Red Bag and Family Size Lunchmeat Tubs – An Entire Pound of Premium Quality Deli-Style Lunchmeat.

It’s no secret that mom is often a jack of all trades, leaving her overworked and with no time to spend with the family. As summer comes to a close and kids go back to school, moms everywhere will rejoice in the introduction of Hillshire Farm Family Size Lunchmeat Tubs, part of the Hillshire Farm Deli Select® line featuring Ultra Thin™ and Hearty Slices lunchmeat. Additionally, Hillshire Farm is excited to help Moms elevate the everyday brown bagging experience for themselves and their families. This Back to School season, “Red is the new brown (bag)” with the debut of the Hillshire Farm Red Bag – a reusable and insulated lunch tote that will become synonymous with the fresh taste and high quality of their lunchmeats.

With the launch of Hillshire Farm Family Size Lunchmeat Tubs, mom can continue to be superwoman and also become a super saver. Rather than dispensing cash for the cafeteria, mom can save up to $2,000 dollars a year by bagging her kid’s lunches, according to a study by leading market research company NPD Group. Hillshire Farm lunchmeats are made without by-products or artificial flavors and their resealable container with an inner pouch ensures longer lasting fresh taste so mom can feel proud that she is truly elevating her family’s lunch.

“With brown bagging on the rise, Hillshire Farm is pleased to be able to offer our customers quality products that provide a great value in these harsh economic times,” said Tim Roush, vice president, lunch and dinner brands for Hillshire Farm. “We are thrilled to launch the Red Bag program symbolizing that Hillshire Farm and fresh taste and quality are one and the same; now we have the bag to prove it. We also understand the demands that mom is under, so being able to make her life easier, and now a little more economical, is a requirement that is always at the top of our list.”

Now available in supermarkets nationwide, Hillshire Farm Family Size Lunchmeat Tubs come in the following varieties:

Ultra Thin Oven Roasted Turkey Breast
Ultra Thin Honey Ham
Ultra Thin Smoked Ham
Ultra Thin Brown Sugar Baked Ham
Hearty Slices Oven Roasted Turkey Breast

1-lb Family Size tubs offer twice as much quality lunchmeat – that’s eight deliciously fresh sandwiches per tub. As an added bonus, the containers are not only resealable to maintain freshness of the lunchmeat, but they can also be re-used and recycled. Available at retail nationwide starting August 3, the reusable, insulated Red Bags are free with the purchase of any three packages of Hillshire Farm lunchmeat (8oz or larger).

Source: Sara Lee Corporation