Huhtamaki's DuoSmart Promotes Inside-out
Valio uses Huhtamaki's DuoSmart packaging for their fresh products such as curds, cottage cheese and crème fraiche as well as for their lactose free product range.
25/08/06 With excellent printing qualities, DuoSmart's outer paper layer promotes the customer's product on both the outside and inside. Valio, Finland's leading developer and marketer of milk-based food products, has used also the inside of the easily peelable paper sleeve for printing curd and crème fraiche recipes.
"With DuoSmart, by changing the outer sleeve, we can easily develop our range and respond to the changing market demand, and still maintain a standard packaging size in our production. This gives us more flexibility", says Tanja Virtanen-Leppä, Packaging Development Manager from Valio.
Valio uses Huhtamaki's DuoSmart packaging for their fresh products such as curds, cottage cheese and crème fraiche as well as for their lactose free product range. The cup size stays the same but the outer paper and lid is changed according to the product. Valio's DuoSmart range was launched last year and its use in different product families has increased steadily since.
"Huhtamaki's DuoSmart can be used for various dairy products, snacks, ice cream, desserts and confectionary to name a few. The functionality, nice feel and look has made the 200 g DuoSmart packaging a premium choice for Valio", says Mandi Alaterä, Product Group Manager Consumer Goods Nordic, Huhtamaki Finland
Alluring package draws attention
"The role of packaging in gaining shelf space has become increasingly important, as has the possibility to easily develop the product range. Huhtamaki's DuoSmart make our customer's products stand out on shelf through glossy printing and by giving promotional options such as use of both sides of the paper sleeve and adding a window", Ms. Alaterä accentuates.
DuoSmart's flexibility in size and purpose of use, combined with excellent promotion possibilities, make it an appealing packaging choice. Recently, the French Doux Group reached immediate success when launching their Père Dodu chicken wings in Huhtamaki's DuoSmart container with a window.
DuoSmart's outer paper layer provides rigidity, perfect decorative options and insulation. The inner plastic layer made of polystyrene is ideal in achieving all the required barrier properties such as water vapor, oxygen, moisture, grease resistance and UV.
