Iconic soup brand Campbell’s launches ‘Selection’ range in SIG Combibloc carton packs
World famous soup company, Campbell’s, has launched a range of soups called ‘Selection’ in SIG Combibloc carton packs, as it continues to innovate and change the shape of the soup aisle.
World famous soup company, Campbell’s, has launched a range of soups called ‘Selection’ in SIG Combibloc carton packs, as it continues to innovate and change the shape of the soup aisle.
The ready-to-serve range will be launched in the 750 ml family sized soup carton pack combiblocStandard, and also in dual 300 ml single serve combiblocSmall carton packs. It is Campbell’s first 750 ml food carton pack in the UK.
As consumers continue to look for better value, with no compromise on premium quality or taste, the new carton size offers the opportunity to conveniently feed the entire family out of just one carton pack. The new carton pack will stand out in the soup aisle and provide clear consumer benefits, including easy opening and efficient long life storage.
The carton pack combiblocStandard 750 ml from SIG Combibloc not only looks unique and eye catching, but it also ensures that contents remain high quality and safe, without the need for cooling or preservatives. The new soups will be available in varieties: Wild Mushrooms with Fresh Cream and Parsley; Creamy Tomato with Mozzarella and Basil; Mediterranean Tomato with Red Pepper & Balsamic Vinegar; Cream of Chicken with White Wine and Tarragon; and Asparagus with Fresh Cream and Chives. They offer premium quality and nutrition in a long life format, to satisfy the busy lifestyle needs of the entire family. The range will also be available in dual single serve 300 ml sized carton packs, which are perfect as a meal for one.
Cindy Haast, Marketing Manager Europe North, at SIG Combibloc commented: “In the food sector, health, transparency, modern lifestyle and sustainability are the four big trend topics that consumers are interested in. Increasingly busy consumers are looking for convenience and added value, as well as quality and nutrition.”
Cindy continued: “As the ‘eating in’ trend continues to grow, as does the versatility of soup which is now enjoyed on many different meal occasions. Buying a 750 ml carton pack is perfect as a starter for dinner party guests or as part of a main meal option for busy families.”
David Cherrie, Marketing Controller at Campbell’s commented: “Our consumer research shows that people react extremely positively to SIG Combibloc carton packaging. It looks great on shelf, is new to the soup aisle and easy to shop and store. It also has a contemporary and quality feel. In addition, the cooking technique we used to make these soups is comparatively gentle, which means the flavour and authenticity of the ingredients is preserved and the carton packaging ensures the soup retains its fresh taste.“
Campbell Selection is available firstly from Asda and then other multiples before Christmas. The 750ml pack has a recommended retail price of £1.99 and the 2x300ml duo pack has a recommended retail price of £1.79.
Source: SIG Combibloc
As consumers continue to look for better value, with no compromise on premium quality or taste, the new carton size offers the opportunity to conveniently feed the entire family out of just one carton pack. The new carton pack will stand out in the soup aisle and provide clear consumer benefits, including easy opening and efficient long life storage.
The carton pack combiblocStandard 750 ml from SIG Combibloc not only looks unique and eye catching, but it also ensures that contents remain high quality and safe, without the need for cooling or preservatives. The new soups will be available in varieties: Wild Mushrooms with Fresh Cream and Parsley; Creamy Tomato with Mozzarella and Basil; Mediterranean Tomato with Red Pepper & Balsamic Vinegar; Cream of Chicken with White Wine and Tarragon; and Asparagus with Fresh Cream and Chives. They offer premium quality and nutrition in a long life format, to satisfy the busy lifestyle needs of the entire family. The range will also be available in dual single serve 300 ml sized carton packs, which are perfect as a meal for one.
Cindy Haast, Marketing Manager Europe North, at SIG Combibloc commented: “In the food sector, health, transparency, modern lifestyle and sustainability are the four big trend topics that consumers are interested in. Increasingly busy consumers are looking for convenience and added value, as well as quality and nutrition.”
Cindy continued: “As the ‘eating in’ trend continues to grow, as does the versatility of soup which is now enjoyed on many different meal occasions. Buying a 750 ml carton pack is perfect as a starter for dinner party guests or as part of a main meal option for busy families.”
David Cherrie, Marketing Controller at Campbell’s commented: “Our consumer research shows that people react extremely positively to SIG Combibloc carton packaging. It looks great on shelf, is new to the soup aisle and easy to shop and store. It also has a contemporary and quality feel. In addition, the cooking technique we used to make these soups is comparatively gentle, which means the flavour and authenticity of the ingredients is preserved and the carton packaging ensures the soup retains its fresh taste.“
Campbell Selection is available firstly from Asda and then other multiples before Christmas. The 750ml pack has a recommended retail price of £1.99 and the 2x300ml duo pack has a recommended retail price of £1.79.
Source: SIG Combibloc
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