JP Chenet Unveils New Packaging

French wine brand JP Chenet has updated the packaging across its range, giving the bottles a “classic, contemporary” look. The new-look 75cl bottles and 18.7cl single serve formats have been refreshed with a more prominent logo, clearer labels and reference to France to demonstrate the brand’s provenance.

French wine brand JP Chenet has updated the packaging across its range, giving the bottles a “classic, contemporary” look. The new-look 75cl bottles and 18.7cl single serve formats have been refreshed with a more prominent logo, clearer labels and reference to France to demonstrate the brand’s provenance.

Mark Kears, managing director of Les Grands Chais de France said: “It’s important that our packaging remains contemporary in design, which means retaining a classic look to appeal to our existing customers whilst evolving in style to reach new, younger consumers.” The JP Chenet range and updated bottle designs are in stores.

Source: JP Chenet