Just Born Inc. is making its voyage into the world of peanut butter with the re-imaging campaign for Chewets brand Peanut Chews.

Available in Original Dark and Milk Chocolately, the candy bars (which originated in 1917) will debut in April 2005 with a new, more contemporary package and logo.

Available in Original Dark and Milk Chocolately, the candy bars (which originated in 1917) will debut in April 2005 with a new, more contemporary package and logo. The product is available in a number of sizes, including a 2-ounce bar with a suggested retail price of $0.65 and a 3.3-ounce King size bar with an SRP of $0.99. Individually wrapped Peanut Chews are also available in an 8-ounce bag (SRP $1.79) or a 14-ounce bag (SRP $2.49).