K3® Packaging supports Jamie Oliver promotion
K3® packaging from Greiner Packaging International fulfills the highest communication requirements and is ideally suited for premium products.
K3® packaging from Greiner Packaging International fulfills the highest communication requirements and is ideally suited for premium products. They are tried and tested throughout Europe over many years – in the commonest dimensions, round, not-round and in the form of multi-packs.
The cardboard sleeve of K3® packaging can be full surface printed on both sides from the sealing rim to the bottom. High quality printing, spot colors or partial varnishing are also possible, and so too are special solutions for promotional campaigns. Yeo Valley is using these possibilities for its latest special, promotion. The inside of the cardboard sleeve used on four different sizes of yogurt pots will be printed for this, with a twelve digit winning code. Contestants can simply check the numbers and letters with those on the company Website or Facebook page. There is a total of 10,000 cookery books to be won.
The cookery book: ‘Jamie’s 15 Minute Meals’
British chef Jamie Oliver landed a sensational success with his book ‘Jamie’s 30-Minute Meals’ in 2010. This rapidly became the most popular cookery book of all time in the UK. The sequel volume: ‘Jamie’s 15 Minute Meals’ can be won in the Yeo-Valley promotion. It follows a similar line to the previous book creating delicious nutritious super-fast food.
Yeo Valley – success with organic products and K3®
Yeo Valley from Blagdon in Somerset is considered to be the most successful brand in the UK for organic dairy products. The company buys all of its organic milk from British organic farms, who are part of the south-west based co-operative, OMSCo. In the area of packaging Yeo Valley has worked intensively with Greiner Packaging International for over a decade and places its trust above all in the powerful technological base of K3®.
Cooperation across borders
For the Jamie Oliver promotion packaging, Greiner Packaging International uses its full networking strength. The packaging is produced at two locations – Dungannon (Northern Ireland) and Diepoldsau (Switzerland). It is reliably supplied to England on time – a model for cross-border cooperation.
Source: Greiner Packaging International