Kellogg Company to Deploy Terra Technology's Demand Sensing Solution across North American Business
Terra Technology, the most trusted provider of innovative supply chain solutions for consumer products companies, has announced that Kellogg Company, the world's leading producer of cereal and a leading producer of snacks and frozen foods, has chosen Terra Technology's Demand Sensing solution.
Terra Technology, the most trusted provider of innovative supply chain solutions for consumer products companies, has announced that Kellogg Company, the world's leading producer of cereal and a leading producer of snacks and frozen foods, has chosen Terra Technology's Demand Sensing solution. Demand Sensing will help Kellogg respond faster to shifts in product demand and better serve the needs of its customers and consumers.
During a recent pilot of Demand Sensing's capabilities, Kellogg Company's forecast accuracy was significantly improved. Greater forecast accuracy allows the company to improve in-stock availability while reducing costs.
"We are deploying Terra Technology's Demand Sensing as part of our strategy to create an even more consumer-centric supply chain," said Richard Dregne, vice president, sales and operations planning, Kellogg North America. "Demand Sensing provides a much improved real-time picture of customer demand that enables Kellogg to proactively shift our product mix to better ensure our products are always on store shelves when consumers are ready to make a purchase. Improving forecast accuracy helps Kellogg contain costs while meeting consumer demand."
"We are thrilled to have Kellogg as a customer. The company's commitment to meeting consumer needs demonstrates why they are the world's leading producer of cereal. It is very gratifying that the better mathematics in our Demand Sensing solution will help Kellogg further improve forecast accuracy and enhance customer service while reducing inventory," said Robert F. Byrne, president and CEO of Terra Technology. "In today's volatile markets, increasing on-shelf availability improves consumer satisfaction while driving revenue."
Source: Terra Technology
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