Recyclability claims are not enough for hospitality clients looking for products that “actually eliminate landfill waste,” Justin Mahy, the founder of Kopu Water, a US-based premium water brand, tells Packaging Insights.Mahy details why sustainability concerns and aesthetic considerations led the luxury water brand to select aluminum bottles from Trivium Packaging instead of glass or plastic bottles. Kopu Water builds partnerships with upscale hotels, resorts, restaurants, cruise ship lines, and arenas.