L.G. Herndon Jr. Farms Introduces Superfit Greens
L.G. Herndon, Jr. Farms, Inc. is announcing the release of its newest line of packaged greens, SuperFit Greens. The launch of SuperFit Greens introduces an innovative concept for Herndon, offering healthy traditional greens in a convenient new package.
L.G. Herndon, Jr. Farms, Inc. is announcing the release of its newest line of packaged greens, SuperFit Greens. The launch of SuperFit Greens introduces an innovative concept for Herndon, offering healthy traditional greens in a convenient new package. Herndon Farms has been the leader in produce categories including Vidalia onions, sweet corn, sweet potatoes, and bunch leafy greens for more than 30 years. As owner Bo Herndon has watched the leafy greens category change recently, he has envisioned creating a line of packaged greens that would engage consumers. “Since we started the farm in the late 70s, we’ve always grown southern, cooking greens. With the rise of items like kale and with consumers looking for more convenience with their greens, we knew it was time to create the right brand for consumers. The name SuperFit Greens was born out of a passion to inspire consumers to think healthy when deciding what to eat. “‘Eat your greens’ isn’t a passing fad,” remarks John Williams, Sales and Marketing Director for Herndon Farms, “Consumers are more health conscious and we want to support that with our products, to support Americans who are returning to a more nutrient-rich diet.”
The company recently expanded their operation with the construction on a state-of-the-art 44,000 square foot processing plant on their farm in southeast Georgia, to accommodate SuperFit Greens packaging. Williams states that freshness and shelf life were at the forefront of their decision to pack on-site. “The entire process from harvest to packaging will occur at the farm. We’re very confident the quality of our product will stand out because of this,” confirms Williams. All of Herndon’s items are Primus GFS certified and the new facility will follow these same guidelines. Herndon added, “food safety is an extremely important part of what we do every day and our plans for our company’s future. We have a food safety team in place to help handle all the requirements an operation like ours requires.” Williams is also confident that their innovative packaging, the SuperFit Greens website, social media channels, and direct marketing efforts will appeal to consumers. “We are focused on inspiring consumers through engagement, education and with the high quality of greens they will see offered under the SuperFit Greens brand,” adds Williams. The company will begin shipping SuperFit Greens this October from their farm in Lyons, Ga.
Source: L.G. Herndon Farms
