Lifestyle with New On-Pack Promotion
Rush low fat flavoured milk is offering consumers the chance to get outdoors and active with its new on-pack promotion, including instant daily prizes and an opportunity to win a 2010 Mitsubishi Outlander to the value of $38,000.
Each specially marked bottle of Rush, purchased between 23 August and 31 October 2010, holds an entry code. By entering the code online or via SMS, Rush consumers will be one step closer to being equipped for action.
Rush Product Manager Melissa Packham, says “We have worked hard at Rush to deliver a promotion with prizes that will excite our consumers, and enhance an active lifestyle.”
With eye-catching on-pack artwork and complementary promotional partnerships, the latest promotion is set to drive sales, convert new consumers, and reinforce the Rush brand values.
The major prize is a 2010 Mitsubishi Outlander valued at almost $38,000, and instant daily prizes including an iPod Sports Kit and 8GB iPod Nano valued at almost $250 each -the perfect fitness accessories for those on the go.
Source: Parmalat Australia
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