Liquid Lightning Rolls Out New Packaging

The best tasting energy drink on the market is launching brand new packaging for it’s core products, and will be introducing four brand new mouth-watering flavors in all new formulations early this Summer.

2 Apr 2010 --- For many, having good taste is an art form that takes a lifetime to acquire, but for Liquid Lightning, great taste comes naturally. Formulated with 0 Sodium and significantly higher dosages of vitamins and minerals (including 210% of Vitamin C and 1290% of B12), the best tasting energy drink on the market is launching brand new packaging for it’s core products, and will be introducing four brand new mouth-watering flavors in all new formulations early this Summer.

In anticipation of the new packaging and product launches, Liquid Lightning unveils its dramatic 2010 campaign that sets the brand apart from the rest. Comprised of a series of highly stylized photographs that are elegant yet edgy and thoughtfully provocative, the campaign re-enforces Liquid Lightning’s unique positioning in the market as a sophisticated lifestyle product for every man and woman who pursues excellence in everyday life with passion and fervor.

As the only energy drink that is Sodium FREE, Liquid Lightning is also low in sugar, caffeine, and calories (the sugar-free formula has 0 calories and 0 carbs), and its great flavor makes it highly mixable, whether you want to simply enjoy it at its purest form (chilled over ice) or mix up your most extravagant cocktail, Liquid Lightning is tasty to the last drop. The new sleek design of the packaging now makes it a must-have for the fashion and night-life scene.

Liquid Lightning is also expected to introduce four new flavors made with all natural ingredients and added vitamins and minerals. Led by Dr. Erik von Keil, the new formulations maintain the high vitamin concentration but further reduce sugar content, and will incorporate natural fruit juices and sweetener such as Stevia, and Xylitol that actually helps fight cavity.