Luxury Beauty Brand Uma Oils Officially Launches With Gorgeous New Packaging
Uma oils, the luxury beauty brand known for their potent and ultra-indulgent oils, announced its formal launch with new branding and stunning, luxe packaging.
Uma oils, the luxury beauty brand known for their potent and ultra-indulgent oils, announced its formal launch with new branding and stunning, luxe packaging. Soft-launched in early 2015, Uma oils has quickly become a cult favorite and media darling with its unprecedented farm-to-bottle approach and the guarantee that each precious Uma ingredient was grown, harvested and formulated entirely at the centuries-old Uma family estate. The repackaging reflects the true ethos of the brand: delivering time-tested formulations in contemporary, visually delightful packaging and the formal launch asserts Uma’s ongoing commitment to deliver the most pristine, powerful organic beauty products in the world to discerning customers. Uma will continue to offer its two distinct, yet complementary, lines of skincare and wellness oils—with three exciting new product releases coming this spring. Every product in Uma's collection is made using organic and vegan ingredients, all of which are grown, extracted and handcrafted entirely at founderShrankhla Holecek's family estate in Central India.
For decades, Holecek's family has been producing essential oils for prestige beauty brands like Tom Ford and Estee Lauder, and Uma leverages this rich expertise to offer the most potent version of these products directly to customers. Consumers who discovered Uma oils in early launch have responded with overwhelming excitement and appreciation for the hyper-potent, fast-acting botanical formulas—over 65 percent of customers have re-purchased in the last year. Uma's oils and socially conscious business practices have also made the brand a hit with high-end spas such as the Ritz Carlton and Kinara, as well as international powerhouse retailers such as Cult Beauty.Ms. Holecek credits the years she spent in a demanding role as a management consultant with inspiring her to found Uma: "Like many of high-powered professionals, years of long hours and intense pressure began to take a noticeable toll on my physical and mental well- being.
Topical products and one-off medications weren't giving me the results I wanted, so I shifted back to the holistic principles I grew up with in India, and the changes were apparent— both to myself, and others. With Uma, I'm striving to make generations of Eastern wisdom about skincare and wellness accessible to modern, busy consumers who are struggling with the same challenges I faced."With specialized blends like Absolute Anti-Aging, Ultimate Brightening and Deeply Clarifying Facial Oil, Uma’s product line addresses everything from dryness and acne scarring, to dullness and visible signs of fatigue. In addition to its skincare oils, Uma offers wellness oils in blends like Pure Bliss and Pure Calm, which effectively enhance physical, mental, and emotional wellbeing, especially when used according to Uma's trademarked application regimen. All of Uma's proprietary blends are developed in accordance with the rich, holistic sciences of Ayurveda and Aromatherapy. Uma’s commitment to wellness doesn't stop with its ingredients—the company is deeply committed to promoting gender equality and community welfare in India, and does so via free health clinics, academic scholarships, and enrichment initiatives for employees—over fifty percent of whom are local women. Uma's offerings can be found in a host of spas, hotels, and shops domestically and also internationally at Uma oils website. The company plans to expand its presence at more online and brick-and-mortar retailers this year.
Source:umaoils
