Paris Packaging Week 2026: Luxury refill and customization take center stage

As Paris Packaging Week (February 5–6) approaches, packaging experts are getting ready to showcase the latest luxury innovations for cosmetic and beauty products. This year, balancing eco-conscious design with luxury and customizable solutions is taking center stage.

We speak to Quadpack, Texen, and Coverpla about their latest product launches and expectations for the tradeshow, amid tightening packaging regulations and consumer demand for reusable and refillable options.

Quadpack and Texen are part of PSB Industries, a beauty product manufacturer. They offer cosmetic packaging solutions with luxury design for skincare, makeup, and fragrance.

“Paris Packaging Week is now one of the most important events in our calendar. With many beauty brands headquartered in France, its Paris location is very convenient, and visitors are always of the highest calibre,” Pierre-Antoine Henry, senior director marketing for Innovation and Strategic Development, at Texen and Quadpack, tells Packaging Insights. 

“It offers us the perfect place to network and launch our new solutions, while getting valuable market feedback from brands.”

The rise of refill

At the show, Henry predicts that “sustainability, elegant design, and an elevated user experience” will be key trends packaging manufacturers tap into. 

Quadpack’s BeautyWood 2026, a collection of wooden packaging concepts (Image credit: Quadpack).Quadpack is set to unveil three new solutions: Linea PP Panstick, a refillable lipstick; BeautyWood 2026, a collection of wooden packaging concepts; and Lotus Pod, a skincare applicator.

“Linea PP Panstick and the BeautyWood concepts are eco-designed, through refillability and the use of recyclable and biodegradable materials, without compromising on aesthetics. Both allow brands to differentiate themselves through decoration and custom shapes in wood,” says Henry.

The Linea PP Panstick also offers local manufacture of a monomaterial pack incorporating a high-performing stick mechanism. 

One trend that Henry observes is that consumers want to look and feel good, highlighting the role of packaging in creating sensorial experiences. Quadpack’s Lotus Pod taps into this demand, offering consumers practical engagement with packaging. 

“The metal-tipped applicator enriches skincare and makeup rituals with a cooling sensation, allowing users to indulge in instant freshness with every glide,” he adds.

Customizable design

Customizable and flexible design are core themes expected at Paris Packaging Week by Coverpla, a France-based beauty and fragrance packaging company specializing in turnkey, customizable bottles and components for premium and niche brands.

Coverpla’s latest 50 mL standard bottle (Image credit: Coverpla).Coverpla’s CEO Sébastien Saussereau will present a new 50 mL standard bottle at the event, developed with Pochet to commemorate 40 years of partnership. 

“We are investing in new machines, such as the latest one dedicated to hot stamping. We also use this technique to produce image transfers, for example, which are color reproductions that are identical to the original document,” he adds. 

The bottle can also be paired with any cap from Coverpla’s collection, allowing brands to personalize the solution. 

Saussereau says: “The Coverpla range is a response to the expectations of young perfume, cosmetics, and home fragrance brands for short and agile series. Once they have chosen to combine a bottle, cap, and pump, they can design their own decorations.”

He describes the event as a place where “innovation breeds innovations,” highlighting the synergies and partnerships that Coverpla aims to foster.

Designing with PCR materials

Texen’s innovations at this year’s Paris Packaging Week feature a pivot to PCR materials alongside bespoke packaging designs. Its fragrance solutions include Louis Vuitton’s Lvers Copper Edition and Marc Jacobs’ Daisy Wild Eau So Intense. 

Marc Jacobs Daisy Wild fragrance bottle by Texen (Image credit: Texen).Texen aims to “lead the eco-transition” by discussing how PCR materials can replace virgin plastic. It explains how its technology can transform materials derived from mechanical, chemical, and enzymatic recycling into packaging products, ensuring “that performance and aesthetics are equal to virgin materials.” 

Henry adds: “Texen and Quadpack are interested in feedback on how visitors perceive the next steps for sustainable luxury packaging, especially regarding materials, design, decoration, and brand experience.” 

Texen’s Innovation Lab develops new materials and researches advanced decoration techniques and innovative surface treatments, aiming to enhance the sustainability and aesthetics of packaging solutions.

“Looking ahead, PSB Industries will continue to work closely with brands to develop increasingly innovative and sustainable packaging solutions. We are also keen to strengthen collaborations with innovative partners to further accelerate sustainability, while maintaining the high standards of luxury, performance, and desirability,” concludes Henry.