L’Oreal Group Chose Sofix By Albea For Its Fragrance Sampling Campaigns

Albea is proud to announce that L’Oreal group selected Sofix as its sampling solution for their global fragrance campaigns. With 50 years of expertise in the miniaturization of pump motors for fragrances and skincare products, Albea is currently the world leader with more than 10 billion samplers sold.

Albea is proud to announce that L’Oreal group selected Sofix as its sampling solution for their global fragrance campaigns. With 50 years of expertise in the miniaturization of pump motors for fragrances and skincare products, Albea is currently the world leader with more than 10 billion samplers sold. Thanks to its center of excellence based in Treport, France and its power of innovation, Albea offers brand owners a product range that adapts perfectly to market changes and new consumer demands. For years, Albea has been working with L’Oreal group for its fragrance sampling campaigns. With always in mind continuous improvement, Albea knew how to address the group’s questions in terms of flexibility and supply-chain , offering Sofix.

Flexibility in the promotional offer:

L’Oreal chose Sofix the universal sampler solution, a competitive single pump that adapts to both plastic and glass bottles. Albea supported L’Oreal group in their transition from glass to plastic sampler letting them choose between glass and plastic bottles depending on the brand positioning. Albea manufactures, among others, Si by Giorgio Armani and La vie est belle by Lancôme. With its registered and patented fastening system, Sofix is the only sampler on the market whose mini pump can be adapted to both a plastic and a glass bottle. With Sofix, it’s easy to choose the sampler best adapted to your promotional strategy. Furthermore, dedicated production and design lines guarantee the shortest possible delivery times. This innovation radically transforms the development of sampling campaigns by giving our marketing clients the freedom to choose different samplers depending on product positioning and life cycle, by simplifying the supply chain, and by providing an attractive pump volume for purchases.

Source: Albea