L’Oreal Selects Aptar’s Fine Mist Spray Pump For New Lancome Fragrance
La Nuit Tresor, the new fragrance for women by Lancome, opens a new chapter in the history of the luxury brand, with a romantic and inviting perfume featuring Aptar’s fine mist spray pump called Precious. Recently launched in the 50 ml format, the fragrance is transformed by a technology that combines gentle actuation and continuous diffusion, created by the Precious spray from Aptar Beauty + Home.
La Nuit Tresor, the new fragrance for women by Lancome, opens a new chapter in the history of the luxury brand, with a romantic and inviting perfume featuring Aptar’s fine mist spray pump called Precious. Recently launched in the 50 ml format, the fragrance is transformed by a technology that combines gentle actuation and continuous diffusion, created by the Precious spray from Aptar Beauty + Home. Using only very light pressure, the spray will gradually diffuse the blend of scents including: black rose essence, Tahitian vanilla orchid, natural incense, papyrus essence and lychee praeline.
To honor the fragrance’s romantic setting, dressed in a diamond and furnished with a rose tied in black satin, L’Oreal selected Aptar’s Precious spray for the quality of its continuous diffusion with a delicate mist. “We chose the Precious spray, because it provides a dual sensation of gentleness and, through the quality of its diffusion, it reveals all the sensuality of this perfume with romantic aromas. The mist effect brings a real richness to the product which is different from the pumps usually chosen for the Lancome range,” explained Laura Pommereau, Marketing Director at Lancome.
Advantages of the Precious pump:
- Spray combining gentle activation and continuous diffusion
- Spray activated by very light finger pressure
- Diffusion three times longer with the same quantity of fragrance
- Mist effect: extreme uniformity of spray, combined with fine particles
Choose Precious from Aptar Beauty + Home for a unique and sensual perfume experience.
Source: AptarGroup
