Malt-O-Meal® Bags The Box!
It takes 345 million pounds of paperboard to make a year's supply of cereal boxes – that's the weight of 734,747 jumbo jets! Through the new Bag The Box™ movement, Malt-O-Meal is out to change the way people think about their breakfast choices, and how products – such as cereal in a box – can affect the environment.
It takes 345 million pounds of paperboard to make a year's supply of cereal boxes – that's the weight of 734,747 jumbo jets! Through the new Bag The Box™ movement, Malt-O-Meal is out to change the way people think about their breakfast choices, and how products – such as cereal in a box – can affect the environment.
To kick off the program, Malt-O-Meal has launched a website and blog devoted entirely to Bag The Box, where users can view fan-created videos and exchange ideas on sustainable packaging and green initiatives. With the site launch, Malt-O-Meal has also unveiled the new "Think Green" video that showcases why bags are a smarter packaging solution. For example, did you know that:
- Each year the United States produces 2.3 billion cereal boxes? That's enough paperboard to build not one, but almost three great pyramids.
- The manufacturing plants that make boxes generate as much particle air emissions as 31,000 city buses.
- By not manufacturing cereal boxes, Malt-O-Meal has saved 1.1 trillion BTUs of energy since 2001– enough to light ten 100-watt bulbs for 36,000 years.
- By packaging Malt-O-Meal cereals in re-sealable bags and eliminating the box, Malt-O-Meal has reduced the amount of packaging that consumers have to dispose of by 75 percent (as compared to cereals packaged in a box).
"As a company, Malt-O-Meal is always thinking about smarter and more efficient ways to produce great tasting cereal that is affordable, and lessens the impact on the environment," says Malt-O-Meal consumer marketing manager, Linda Fisher. "Consumers already purchase a variety of everyday products that are packaged in bags – so why not cereal? Our Bag The Box movement is all about encouraging consumers to not settle for over-packaged cereal, and to start making simple changes that are better for the earth."
Source: Malt-O-Meal
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