Manjushree introduces innovative packaging concepts for beverages, milk
Bangalore-based packaging solutions company Manjushree Technopack has introduced three innovative packaging concepts for the food and beverage sector - pet bottle for beer, 1881 PCO neck for beverages and PPISBM bottles for flavoured milk.
Bangalore-based packaging solutions company Manjushree Technopack has introduced three innovative packaging concepts for the food and beverage sector - pet bottle for beer, 1881 PCO neck for beverages and PPISBM bottles for flavoured milk.
Ankit Kedia, director, marketing, Manjushree Technopack Ltd said, “The novel concepts in packaging will now be economical and easy to handle both for the company and the consumer.”
The products are on display at the DairyTech India exposition being held at Bangalore between September 9 and 11, 2011.
“The company, an integrated packaging solution provider, went on to use poli protect resin, nylon blend which has a gas barrier. This was used to make the pet bottles. Trials at various beer manufacturers are on in the country. Now SabMiller has already introduced beer brand Haywards 5000 and Fosters Draught in 1 litre and 1.5 litre a multi serve pack with a 45-day shelf life at Mumbai. The pack has evinced a favourable response and we are now in discussions with market leaders in the beer industry,” said Kedia.
“The raw material is sourced from the Kolkata-based Dhunseri Petrochem which manufactured under licence from a partner abroad. This new packaging innovation has opened the market not just for Manjushree but for beer producers,” he added.
Pet material for alcohol has seen a huge demand in India primarily owing to its lightweight property and virtue of being unbreakable. Plastic or pet packaging for beer offers numerous benefits over the traditional packaging materials, glass and metal, which are used in cans. Plastic bottles are light in weight, unbreakable and easier to handle than glass, especially when cold. This makes it a convenient option for consumers. Since the bottles are unbreakable, breweries save substantially. Its lower weight when compared to glass bottles, also makes it directly influence costs involved in logistics leading to lower transportation costs.
The 1881 PCO neck for beverages is shorter in height. There is a saving of 1.3 grams of the bottle height of the neck and cap is modified by 0.7 grams thus providing a saving of 2 grams of plastic. A 600 ml bottle from which use to weigh 27 grams will now have reduced to 25.7 grams which will be carried out during the pre-form stage. The design offers higher saving as price of pack will be lower by 7 to 8 per cent. Coke has opted for this 1881 PCO neck, according to Kedia.
The PPISBM (poly propylene injection stretch blow moulding) bottles for flavoured milk are competing directly against glass bottles and other packagings. While handling glass is becoming an issue and its cost is volatile, consumers are also not comfortable with perishable beverages in Tetra Paks as they cannot see the liquid. Having catered to requirements of Horlicks, Tupperware and Boost, we are looking to garner a market share in this space. The company has commenced talks with Karnataka Milk Federation to replace its flavoured milk packaging from glass or Tetra Pak to pet.
The future for opportunities with PPISBM is in the liquid space and includes dairy and edible oil segments.
Ending March 2011, Manjushree’s turnover was Rs 216 crore. Key growth drivers were from the beverage space and liquids from the pharmaceutical industry.
The products are on display at the DairyTech India exposition being held at Bangalore between September 9 and 11, 2011.
“The company, an integrated packaging solution provider, went on to use poli protect resin, nylon blend which has a gas barrier. This was used to make the pet bottles. Trials at various beer manufacturers are on in the country. Now SabMiller has already introduced beer brand Haywards 5000 and Fosters Draught in 1 litre and 1.5 litre a multi serve pack with a 45-day shelf life at Mumbai. The pack has evinced a favourable response and we are now in discussions with market leaders in the beer industry,” said Kedia.
“The raw material is sourced from the Kolkata-based Dhunseri Petrochem which manufactured under licence from a partner abroad. This new packaging innovation has opened the market not just for Manjushree but for beer producers,” he added.
Pet material for alcohol has seen a huge demand in India primarily owing to its lightweight property and virtue of being unbreakable. Plastic or pet packaging for beer offers numerous benefits over the traditional packaging materials, glass and metal, which are used in cans. Plastic bottles are light in weight, unbreakable and easier to handle than glass, especially when cold. This makes it a convenient option for consumers. Since the bottles are unbreakable, breweries save substantially. Its lower weight when compared to glass bottles, also makes it directly influence costs involved in logistics leading to lower transportation costs.
The 1881 PCO neck for beverages is shorter in height. There is a saving of 1.3 grams of the bottle height of the neck and cap is modified by 0.7 grams thus providing a saving of 2 grams of plastic. A 600 ml bottle from which use to weigh 27 grams will now have reduced to 25.7 grams which will be carried out during the pre-form stage. The design offers higher saving as price of pack will be lower by 7 to 8 per cent. Coke has opted for this 1881 PCO neck, according to Kedia.
The PPISBM (poly propylene injection stretch blow moulding) bottles for flavoured milk are competing directly against glass bottles and other packagings. While handling glass is becoming an issue and its cost is volatile, consumers are also not comfortable with perishable beverages in Tetra Paks as they cannot see the liquid. Having catered to requirements of Horlicks, Tupperware and Boost, we are looking to garner a market share in this space. The company has commenced talks with Karnataka Milk Federation to replace its flavoured milk packaging from glass or Tetra Pak to pet.
The future for opportunities with PPISBM is in the liquid space and includes dairy and edible oil segments.
Ending March 2011, Manjushree’s turnover was Rs 216 crore. Key growth drivers were from the beverage space and liquids from the pharmaceutical industry.
Source: Manjushree Technopack Ltd
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