German mineral water company chooses Rexam for new brand packaging
German mineral water provider Hassia Mineralquellen has partnered with Rexam, to package its newly developed brand, Beautywater Q10.
German mineral water provider Hassia Mineralquellen has partnered with Rexam, to package its newly developed brand, Beautywater Q10.
Available in either ROPP re-closable or crown closure options, Rexam's FUSION bottles are said to be 100% aluminium and 100% recyclable. Hassia believes that the feminine shape and size of the bottle goes well with the concept and positioning of Beautywater Q10.
The resealable 25cl aluminium bottles will support the image of the new beauty drink, as well as protect the contents from light and oxygen.
Hassia-Group CEO of Marketing Ullrich Schweitzer said the new bottle protects the light-sensitive coenzyme Q10 in the best possible way.
Beautywater Q10 is a beauty drink which is said to contain vitamin E and a hint of grapefruit.
Source: Rexam
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