Marlo's Bakeshop Debuts Packaging Upgrade With Shelf-Friendly Shape & Sophisticated Look
Marlo’s Bakeshop has re-launched its premium line of soft-baked biscotti in packaging with a fresh, sleeker look and more shelf-friendly dimensions.
Marlo’s Bakeshop has re-launched its premium line of soft-baked biscotti in packaging with a fresh, sleeker look and more shelf-friendly dimensions.
“We spent the last 18 months talking to buyers, consumers and visiting stores to see how our product was being experienced by those different audiences and determining how our next design would refine the product offering without losing the Marlo’s Bakeshop look-and-feel that consumers recognize and buyers compliment us on time and again.” The result is a taller and narrower box that looks just as at home on the grocery shelf as it does in a high-end gift basket.
“We listened to the constructive feedback provided and learned that we needed to retain our box’s window to show off our delicious cookies’ texture but that we also needed to call out our premium, Non-GMO ingredients more prominently and make the actual box shape more shelf-friendly,” Gertz explains. The result is a beautiful package that stands out in any gourmet or conventional cookie set. The product line’s uniquely tender crunch also bridges the gap between soft cookie lovers and those more inclined to purchase harder, crunchy cookies.
Marlo’s Bakeshop’s line of five flavors of soft-baked biscotti pairs exceptionally well with coffee, tea & an assortment of wine varietals and bourbon, making it a versatile snack or dessert. Marlo’s Bakeshop products are available in gluten-, dairy-, soy- & nut-free flavor options in both 5oz boxes and as single serving, individually-wrapped cookies that come with a complimentary POS display. All flavors in the line are Non-GMO Project verified.
Marlo’s Bakeshop products’ subtle sweetness pairs exceptionally well with coffee, tea & an assortment of wine varietals and bourbon, making the cookies a versatile snack or dessert. All soft-baked biscotti from Marlo’s Bakeshop are available in two distinctive packaging formats as described here:
- 5oz Box: SRP $5.99- great Grocery addition to diversify a cookie aisle and bridge the gap between soft & hard cookies while adding an all-natural, Non-GMO Project verified product to the mix
- 1oz Individually Wrapped Cookie w/POP display: SRP $1.99- perfect for impulse purchases at registers, hot beverage bars, salad bars and/or deli counters
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