Michael Crampton Illustrates New Product Packaging for Willamette Valley Granola
Michael Crampton was commissioned by Murray Brand Communications to illustrate the new product packaging for Willamette Valley Granola Company.
Michael Crampton was commissioned by Murray Brand Communications to illustrate the new product packaging for Willamette Valley Granola Company.
The packaging was designed to create an instant buzz about the new product and make it stand out on the shelf. The packaging had to say, "delicious and healthy on-the-go snacking" at first glance. Michael was briefed to create vibrant, whimsical outdoor illustrations, which convey the friendly, all natural values of the brand.
To maximize brand awareness and quickly communicate a message of "delicious and healthy on-the-go snacking", Murray Brand Communications designed Willamette Valley Granola Company's new product packaging with an emphasis on whimsical outdoor illustrations and a vibrant color palette. This design strategy serves to create a visual buzz at retail, brand block the competition and quickly draw the consumer's attention to a new product offering. The result is a visual signature that not only creates exceptional brand awareness on shelf but also intuitively conveys the brand's essence of friendly, portable, all natural, and uniquely delicious.
Source: Murray Brand Communications
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