Minute Maid Enhanced Juices and Juice Drinks Now Available Nationwide in Single-Serve Bottles

In the coming months, the Minute Maid Enhanced product line, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.

25 Mar 2010 --- Minute Maid announced the nationwide availability of three refreshing and nutritious Minute Maid Enhanced Chilled Juices and Juice Drinks in brand new, 12 fl. oz. single-serve bottles.

Consumers can enjoy their favorite flavors in the new, on-the-go package: Minute Maid Pomegranate Blueberry flavored 100% fruit juice blend of 5 juices, Minute Maid Pomegranate Lemonade and Minute Maid Strawberry Kiwi flavored juice drink.

"Health-conscious consumers desire great-tasting beverages that will give them an edge and help them feel their very best," said Mike Saint John, President, Minute Maid Business Unit. "Whenever you need something nutritious and refreshing and you're on the go, Minute Maid Enhanced single-serve varieties are the perfect option."

Minute Maid Pomegranate Blueberry flavored 100% juice blend of 5 juices contains Omega-3/DHA and four other nutrients to help nourish the brain and body. Minute Maid Pomegranate Lemonade contains antioxidant vitamins C and E, which help support a healthy immune system. Minute Maid Strawberry Kiwi flavored juice drink with Yerba Mate extract and real fruit juice delivers delicious flavor and a natural energy boost.

Minute Maid Enhanced 12 fl. oz. single-serve bottles are available nationwide in supermarkets and mass merchandisers at a suggested retail price of $1.59. Additionally, all five varieties of Minute Maid Enhanced juices and juice drinks, which also includes Minute Maid Pomegranate Flavored Tea and Minute Maid Heart Wise Orange Juice, are available in 59 fl. oz. multi-serve bottles, nationwide.

In the coming months, the Minute Maid Enhanced product line, including the new single-serve bottles, will be supported with an integrated marketing campaign that includes point of sale, direct consumer engagement initiatives and advertising.