Momintous' tubes, metallized pouches

Momints®, the bold, liquid-filled breath mints from Westfield, NJ-based Yosha! Enterprises, are now available in bold, new packaging that shows off their translucent, encapsulated form.

Momints®, the bold, liquid-filled breath mints from Westfield, NJ-based Yosha! Enterprises, are now available in bold, new packaging that shows off their translucent, encapsulated form. The mints come in new packaging options that artfully present the Peppermint, Cinnamon or Winter Burst mints at a value price. Momints' SuperTube includes 15 mini, eight-count tubes encased in a larger, super-sized plastic tube that carries a suggested retail price of $9.99. The SuperTube is now a regular item on the heels of the mints' successful placement in Target's Red-Hot Shop. A single mini tube is also available in a shimmering, metallized, windowed pouch for 50 cents. The pouched tube holds eight mints encased in a mini version of the clear plastic SuperTube. Designed by Yosha! Enterprises and Zaunscherb Marketing Inc., the new packaging provides consumers with the "ultimate Îperfume for their breath,'" says Anthony Shurman, company president. "The uniqueness of our packaging fully showcases the visual appeal of our bold liquid-filled mints." Designed to accentuate and display the mints' jewel-like appearance, the clear tubes are reminiscent of perfume samples and are made of cellulose acetate propionate, topped with a polyethylene cap. Created for permanent placement in candy planograms, the pouch, from InterPac, is flexo-printed in eight colors. The shimmer emitted by the pouch on store shelves is the result of a metallized film layer. Momints® will soon be available at various drug and mass-merchandise stores.