More Choices with Pressure Sensitive Labelling

Some of the world's leading beer brewers are now switching to PSL to improve shelf impact and to reinvigorate their brands and market shares.

17/08/07 In a competitive market, you need to make clear choices. One of the most important choices you can make is to create the best label to place on your beer bottles. Harry Havenga, marketing manager at Avery Dennison South Africa, says there are two options. Either you can continue using wet-glue technology to attach paper labels, or you can use Pressure Sensitive Labelling (PSL) - which gives you far more choices and a much-improved end result.

PSL offers significant advantages over traditional wet-glue labelling. As well as avoiding the mess, start-up and shut-down involved in the wet-glue process, it allows you to choose materials and designs that really make your brand stand out at retail.

With PSL, you can select from a range of film-based or natural stocks that allow you and your designers much more creative freedom. These include the highly popular clear-on-clear/''no label look'', as well as, for example, ultra-white, metallic and glossy labels. PSL makes it easy to present a clean, contemporary and sophisticated look that can attract new consumers and win back old ones.

"Beer drinkers are increasingly drawn toward premium products. In bars or restaurants, they want to order a beer that they're proud to be seen with. PSL enables you to meet consumer demand for good-looking brands, while simultaneously increasing the efficiency of your bottling line," says Havenga.

Some of the world's leading beer brewers are now switching to PSL to improve shelf impact and to reinvigorate their brands and market shares.

Operational efficiencies include reduced set-up times, faster change-overs and immediate stops or start-ups, with no need to change machine parts. Operating skills are lower, and a larger range of shapes and more intricate designs are possible.

Says Havenga: "The quality of Pressure Sensitive Labels is obvious when compared to wet-glue labels. Pressure Sensitive Labels start smart and stay smart. They are backed with adhesive technology that is ideally-suited for use on curved surfaces through a multitude of environments."

Beer drinkers vote with their wallets. Contact Fasson or a Pressure Sensitive Label printer to find out more about how you can use PSL to improve your brand image and sales.