Nestlé stays on top of “universal unicorn trend” with special edition smarties
12 Jun 2018 --- Nestlé has released special edition sharing bags of pink and blue smarties, as part of what they call a “seemingly unstoppable, global craze for unicorns.”
“We are really excited to launch Unicorn Smarties sharing bags which are right on trend for all of those completely under the spell of the unicorn craze to share with their families and friends,” says Stephanie Scales, Brand Manager for Smarties, Nestlé UK.
across the market.
“Smarties is all about the color and, if you are a fan of the colorful world of unicorns, then these are your perfectly Instagramable summer accessory for everything from road-trips to creative baking.”
“And even if unicorns aren’t really your thing then that’s OK too because it’s still the same delicious taste of Smarties once you open the bag.”
The special edition branded bags will be available in UK retailer Asda for a limited amount of time and coincide with recent unicorn themed releases from UK company Mr. Kipling and Starbucks.
The introduction of these limited edition Smarties follows “wildly popular” launches for orange flavored Smarties in a variety of special formats beginning with giant tubes last Christmas and now available in sharing bags.
Unicorn Smarties are just the latest in a line of new products launched by Nestlé in response to growing trends. These include the premium brand Les Recettes de L’Atelier introduced in January and a KitKat made with Ruby chocolate which appeared in April.
