New Addition To Walkers Price-Marked Packs

Walkers have extended its £1 price-marked pack range to include Bugles BBQ, as it claims barbecue is the best-selling flavour in the Bugles range.

Walkers have extended its £1 price-marked pack range to include Bugles BBQ, as it claims barbecue is the best-selling flavour in the Bugles range. Huseyin Tulpar, UK vice president for impulse sales at parent company PepsiCo, said: “Bugles is our second biggest sharing innovation in 2016. We know from our research that Bugles BBQ is a customer favourite and we are confident that the £1 price-marked packs variant will be very popular and perform well for retailers.”

PepsiCo says price-marked packs are a “key driver of sharing growth in the impulse channel,” and contributed 70% of the sharing growth over the last year.

Source: Walkers