New Ambient Pack Format Offers Soup on the Move

Comprising a thermoformed cup and injection-moulded overcap, the versatile format is intended to allow the development of new market segments, generally with higher margins.

30/07/06 RPC Bebo Nederland and RPC Containers Halstead have joined forces to launch a new pack format for ambient wet soups offering optimum consumer convenience and barrier protection.

Comprising a thermoformed cup and injection-moulded overcap, the versatile format is intended to allow the development of new market segments, generally with higher margins.

Designed to meet busy ‘on the go’ lifestyles, the new format utilises the important advantages that plastic packaging offers to the soup sector, such as lightweighting, easy opening and microwaveability.

The container is co-extruded and thermoformed in PP/EVOH/PP by RPC Bebo Nederland. PP/EVOH/PP offers significant barrier protection to ensure, in combination with processing, that the soup has a shelf life comparable to traditional packs. The cup’s rounded design delivers sufficient durability to withstand high filling temperatures, and is compatible with standard in-car cup holders so that soups can be enjoyed safely and conveniently on the move.

Injection-moulded in PP by RPC Halstead, the recloseable and stylish lid features a convenient drinking spout, a sip hole cover and a complementary design with the cup to enable easy stacking. When combined with a suitable tamper-evident lidding film (recommendations for which can be provided) the lid ensures a water-tight seal for product integrity, whilst providing easy opening. To use, the consumer simply lifts the lid, removes the film and then replaces the lid before microwaving.

The cup design has a large sleeving area and pleasing shape for impressive on-shelf impact, and both cup and lid are available in a wide range of colour and decoration options to further differentiate the pack for branding purposes.