New Bottle Format For Drench

Britvic Soft Drinks is launching a new 500ml PET bottle for sparkling variants of juice drink brand, Drench. Designed to meet the needs of on-the-go-shoppers, the new bottle format will be available from the end of March in cases of 12 and 24 bottles and £1 PMPs.

Britvic Soft Drinks is launching a new 500ml PET bottle for sparkling variants of juice drink brand, Drench. Designed to meet the needs of on-the-go-shoppers, the new bottle format will be available from the end of March in cases of 12 and 24 bottles and £1 PMPs.

Britvic Soft Drinks GB marketing director Kevin McNair said: “With the introduction of the new 500ml PET format for Drench Sparkling, there’s even greater choice for consumers. We are confident that this will benefit our trade customers in turn as they maximize the on-the-go opportunity.” A “Don’t Decide” marketing campaign will run in May to support the launch, including digital, social and in-store activity.

Source: Britvic